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Poster, CM, red feather supporter
About community chest campaign, to have it be understood better
We make TV radio spot, poster to have you well understand community chest by inhabitants mainly on campaign season of red feather community chest carried out in the whole country and work for publicity work every year.
We have TV radio spot gets national commercial broadcasting, cooperation of the cable TV companies and broadcast, and, in offer of notice place of poster, the field of public information including cooperation as "red feather supporter" by celebrity, community chest is supported by volunteer.
2017 community chest campaign poster
We locate person and building, facilities reflecting the image of furtherance business of community chest and design state that "furtherance business of community chest overflows in town", and community chest campaign poster of 2017 adds title indicating activity contents to illustration which overlooked town every illustration more clearly.
As for the catch phrase of poster, "red feather is doing small thing" (a lot). Community chest expresses that we support distributing heart to problem not to be outstanding that is hard to be noticed in the world, and being active, warm activity that "does not overlook small thing" much.
Video of the 70th anniversary of the red feather is this
We liken the history of 70 of red feather community chest to the life of one grandmother and describe.
For the postwar confusion period, story begins since grandmother was child.
Time changes, and there is "annoyance" every times in town even if society becomes rich and tells about red feather community chest having been active to solve problem by length for more than two minutes 30 seconds.
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※We open with PDF file (1.3MB)
In those people, we want to support all people.
Thing that is important for person who is in trouble though it may be small thing.
We are active at place where all over Japan does not entrust with the small thing.
That means, it may be said, "we are doing big thing".
Red feather is not taken away in news of TV and newspaper from now on either
We distribute heart to small thing and are active.